Posts in category Employee engagement


Customer experienceEmployee engagementRestaurant brandingrestaurant ideas

Gratitude, attracting women and a cool idea

Three items to cover this week. First off, thank you all who participated in our survey on the RBR Academy, the new online branding course for restaurateurs. We received lots of valuable feedback and we …

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BrandingEmployee engagement

3 fast ways to get your employees on the brand wagon

Everyday ambitious restaurateurs spend time and money on building great brands. When done right, a strong brand is distinct, it’s part of the dining experience and it reflects the brand story. The brand becomes the …

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BrandingEmployee engagementRestaurant business planning

How to assemble the right team for success

Last week, the New York Post featured a story about “The stunning collapse of one of New York’s top restaurateurs.” According to the article, John DeLucie was an uber-successful and well-liked chef and partner in five …

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Father's day restaurant branding
BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionPublicityRestaurant brandingRestaurant business planning

Father’s Day. 1st FREE Webinar. New website.

This weekend in the Wall Street Journal I saw a great ad for Josh Cellars. I’ve been a fan of the ‘Josh’ wine brand for sometime, and their Father’s Day promotion, I thought, was worth …

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BrandingCustomer experienceEmployee engagementMarketing plansTrends

5 of the best places to stay on top of food and restaurant trends

Last week, thanks to social media, we were able to get a peek inside the International Association of Culinary Professionals 37th Annual Conference. The photos and Tweets posted about the emerging trends in food were …

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial media

3 simple ways to power up your restaurant brand

Your restaurant brand is what the market thinks, feels and expects from your business. The power of your brand can often be a deciding factor when a patron chooses where they will dine and spend …

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BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionTools, Apps, TechnologyTrends

4 important lessons from CNBC’s “Restaurant Startup”

  I caught up on some of the shows on my DVR one rainy weekend and binge-watched episodes of Restaurant Startup on CNBC. The best way to describe it is a combination of Shark Tank …

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial mediaTools, Apps, TechnologyTrends

5 important things I gained from the movie “The Chef”

If you’ve not seen the indie movie The Chef written, directed and staring Jon Faveau, add it to your must-do list today. It’s fun, entertaining, makes you feel good and shares some momentous lessons for …

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BrandingCustomer experienceEmployee engagementMarketing plansSocial mediaTools, Apps, TechnologyTrends

An awesome avenue for flying solo – Crowdsourcing

OOOPS for some reason you may have gotten this blog twice. Technology has its ways of mysteriously making us wonder, “What just happened?”. Sorry! If you didn’t get this blog post last week, it’s a good one on ways to leverage small budgets and get big ideas. Read on.

CrowdsourcingOperating a start up or even small restaurant can be lonely. There’s so much to do. Identify the right location, find funding, decide on a concept, create a menu, hire the best people and design and plan for your brand.

And then you need to accomplish a lot of this, fast on one half of a shoestring. YIKES!

Not too worry. There are millions of talented people who are drinking coffee while wearing flurry slippers and PJs that are willing, ready and able to help you get your branding going. And the cool news, they are just a click away.

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