Posts in category Marketing plans


BrandingCustomer experienceMarketing plansRestaurant brandingRestaurant business planningrestaurant ideas

Free Webinar – 30 ways to stand out

Need customers, publicity, social buzz? DON’T MISS THIS FREE WEBINAR The live webinar ran on TUESDAY, MARCH 8TH WATCH THE REPLAY HERE HOW TO STAND OUT IN A CROWDED RESTAURANT MARKET LEARN 30 WAYS TO …

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Father's day restaurant branding
BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionPublicityRestaurant brandingRestaurant business planning

Father’s Day. 1st FREE Webinar. New website.

This weekend in the Wall Street Journal I saw a great ad for Josh Cellars. I’ve been a fan of the ‘Josh’ wine brand for sometime, and their Father’s Day promotion, I thought, was worth …

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BrandingCustomer experienceMarketing plansPR and promotionReader questionsSocial media

How to attract more restaurant customers using social media

We’ve received a few questions lately about restaurant social media. The common themes are: “How can I get better at social media?” “Should I do it myself or hire someone?” “How can I get more …

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BrandingCustomer experienceEmployee engagementMarketing plansTrends

5 of the best places to stay on top of food and restaurant trends

Last week, thanks to social media, we were able to get a peek inside the International Association of Culinary Professionals 37th Annual Conference. The photos and Tweets posted about the emerging trends in food were …

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BrandingMarketing plansReader questionsTrends

WHERE to grow your restaurant brand

Whoever coined the phrase “location, location, location” certainly had a good idea. Especially when it comes to restaurants. Location can make or break a restaurant brand. If you are curious on the quote’s reputed author, …

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BrandingCustomer experienceExpert interviewsMarketing plansPR and promotionSocial media

Ask the expert: Brenda Buenviaje

Ask the expert: Chef / Owner: Brenda Buenviaje Brenda’s French Soulfood / Brenda’s Meat and Three / Libby Jane / Brenda’s Po’Boys (upcoming) We are delighted to announce that the Restaurant Branding Roadmap team is launching our, …

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BrandingCustomer experienceMarketing plansPR and promotionRestaurant brand reviewsTrends

3 low-cost, high-impact branding ideas

The team at Restaurant Branding Roadmap is excited to update you on a few changes. We’ve simplified our blog look. We’ll post new ideas every week. And deliver it to your inbox on Wednesdays. This …

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial media

3 simple ways to power up your restaurant brand

Your restaurant brand is what the market thinks, feels and expects from your business. The power of your brand can often be a deciding factor when a patron chooses where they will dine and spend …

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BrandingMarketing plansPR and promotionReader questionsSocial mediaTools, Apps, Technology

How mapping your network can help you succeed

I recently caught up with a friend of mine who’s built a string of successful restaurants. He and his partner really understand how to create a solid concept, experience and brand and it shows in their track record.

Last year, they decided to try a new market to open a restaurant. This location was attractive because it has a lively restaurant scene, a strong tourist contingent and a large local population of foodies. It was also 700 miles from home.

He scouted some locations and found a lovely, historic building that would fit into his gastropub concept and spent time and money creating a beautiful interior. He found the best sources for food and hired an experienced and friendly staff.

The restaurant opened and received rave reviews from local food critics and got pages of 5 star reviews on Yelp.

I was shocked when he told me that he decided to close this location. This was a first for him.

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