Posts in category Restaurant brand reviews


Customer experienceRestaurant brand reviewsRestaurant brandingRestaurant business planningrestaurant ideas

3 ideas + questions to sharpen your restaurant’s competitive edge

This week I was at the Tampa airport headed to New Orleans to address the National Boys and Girls Club of America at their annual meeting. I’ve written about my hometown airport in past blogs, …

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BrandingCustomer experienceRestaurant brand reviewsTrends

Repaint the story – Your brand is your canvas

My new husband earned an all-expense paid trip for two to the Mexican Riviera from his employer. When I first heard the news I was not excited. My perception of traveling to Mexico was negative. …

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BrandingCustomer experiencePR and promotionRestaurant brand reviewsTrends

Pizza, Pizza & Bazaar Meat

For the 2nd year in a row, I was invited to address The International Pizza Expo in Las Vegas on branding. WOW! What a delicious and fun gig. It was three days of hanging out …

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BrandingCustomer experienceRestaurant brand reviewsTrends

Don’t make this mistake. It’s a brand killer.

It’s every waitperson’s worst nightmare. A tray full of hot food goes flying in the air like a drunk drone. It’s a Saturday night at a popular new restaurant in Tampa called Ulele. The experience …

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BrandingCustomer experienceMarketing plansPR and promotionRestaurant brand reviewsTrends

3 low-cost, high-impact branding ideas

The team at Restaurant Branding Roadmap is excited to update you on a few changes. We’ve simplified our blog look. We’ll post new ideas every week. And deliver it to your inbox on Wednesdays. This …

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BrandingCustomer experienceMarketing plansPR and promotionRestaurant brand reviewsTrends

11 branding ideas and lessons I learned in New York City – Part 2

This post is the second part of my 2 part series on things I learned while visiting New York City. If you are just joining in, you will want to check out the prior blog post, too. You can read it here.

4) Have great restaurant name.
My first night out I went to one of my favorite spots in the city, Junoon. Junoon means passion or obsession in hindi. What a great name. The restaurant is the creation of chef Rajesh Bhardwaj who was born in New Delhi and who’s considered a pioneer in Indian cuisine. This place is not your average Indian restaurant; it’s elegant and the food is unbelievable.

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BrandingCustomer experienceMarketing plansPR and promotionRestaurant brand reviewsTrends

11 branding ideas and lessons I learned in New York City – Part 1

Going to the Big Apple is always a branding blast for me. There’s so much inspiration and creativity and I’m exposed to thousands of amazing brands and their smart marketing work. I learn things that I can often apply to my own business and work.

I was in the city for Fashion Week. If you’re interested in fashion, you might want to read my other general marketing and branding blog (brandingdiva.com/blog). Over there, I shared specific insight on how fashion branding is evolving and influencing other branding categories.

Back to restaurant, hospitality and food branding insight.

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BrandingCustomer experienceMarketing plansPR and promotionRestaurant brand reviewsTrends

What happens in Vegas does not need to stay in Vegas.

I just got back from Sin City. I addressed the International Pizza Expo, an annual event dedicated to the passion and profits around pizza. The 4-day event was produced by Pizza Today the leading pizza industry magazine.

I always have a great time in Las Vegas, as it is a playground for marketers. In the picture below you will see some of my new friends from Mask US a brand costume mascot company. There’s so much to experience here and to stimulate every sense from entertainment, to dining on amazing food, to drinking great wine and vegging out at the spa. I worked hard. I spoke to hundreds of pizzapreneurs on the power of branding and I played hard, too.

The Las Vegas Visitors and Convention Authority launched that infamous tagline in 2003, “What happens in Vegas, stays in Vegas” with great success, but this week to help you grow your brand and business I’ll share what I saw in Vegas.

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BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionReader questionsRestaurant brand reviewsSocial mediaTools, Apps, TechnologyTrends

3 tips for handling a bad online restaurant review

You asked, we answered. This week’s blog post is an answer to a question submitted by one of our Restaurant Branding Roadmap readers.

“I know it is important to be on social media, but I am afraid to put ourselves out there. We had a bad experience with a nasty reviewer online and we didn’t know how to respond. I know that bad reviews and disgruntled customers can hurt a brand. How do you suggest dealing with bad reviews on a Facebook page or on a Twitter feed or on a site like Yelp? Also, how do you decide where to be on social media. There are so many options and we only have so much time? – Denise”

Great question, Denise. You are right, just like your restaurant might see an uptick in business from a consistent stream of great reviews, bad online reviews can hurt your brand and your business. In today’s marketplace, an online reputation is something that every business must monitor.

First, we’ll address your question about how to deal with bad restaurant reviews. If you’re monitoring your restaurant’s online reputation, or you have an alert system set up and you come across a bad review, here are some steps you can take.

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