Posts in category Social media


BrandingSocial media

One branding tool most restaurants don’t have

A blog. An informational area found on a website. These days there’s no excuse to not have a blog on your restaurant’s website. Most website packages include a blog configuration or a web programmer can easily …

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PublicityRestaurant brandingSocial media

Tattooed talent, new restaurants and breaking news beating you out of publicity you deserve? – How to fix that!

Last week I connected with a veteran restaurateur from my days in Houston, TX. It had been 15 years since we last talked and Restaurant Branding roadmap blog reunited us.  Love when that happens! Anyhow, …

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BrandingCustomer experienceMarketing plansPR and promotionReader questionsSocial media

How to attract more restaurant customers using social media

We’ve received a few questions lately about restaurant social media. The common themes are: “How can I get better at social media?” “Should I do it myself or hire someone?” “How can I get more …

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BrandingCustomer experienceExpert interviewsMarketing plansPR and promotionSocial media

Ask the expert: Brenda Buenviaje

Ask the expert: Chef / Owner: Brenda Buenviaje Brenda’s French Soulfood / Brenda’s Meat and Three / Libby Jane / Brenda’s Po’Boys (upcoming) We are delighted to announce that the Restaurant Branding Roadmap team is launching our, …

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial media

3 simple ways to power up your restaurant brand

Your restaurant brand is what the market thinks, feels and expects from your business. The power of your brand can often be a deciding factor when a patron chooses where they will dine and spend …

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BrandingMarketing plansPR and promotionReader questionsSocial mediaTools, Apps, Technology

How mapping your network can help you succeed

I recently caught up with a friend of mine who’s built a string of successful restaurants. He and his partner really understand how to create a solid concept, experience and brand and it shows in their track record.

Last year, they decided to try a new market to open a restaurant. This location was attractive because it has a lively restaurant scene, a strong tourist contingent and a large local population of foodies. It was also 700 miles from home.

He scouted some locations and found a lovely, historic building that would fit into his gastropub concept and spent time and money creating a beautiful interior. He found the best sources for food and hired an experienced and friendly staff.

The restaurant opened and received rave reviews from local food critics and got pages of 5 star reviews on Yelp.

I was shocked when he told me that he decided to close this location. This was a first for him.

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BrandingCustomer experienceMarketing plansPR and promotionSocial mediaTrends

Airports – How some attract brand fans and why others should fly away

Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports …

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BrandingPR and promotionReader questionsSocial mediaTools, Apps, Technology

Safeguard your brand and content online

Are you a restaurant owner or manager who has a blog? If you do blog, then you know how time consuming it is to write, post and manage your work. There’s a growing crime that is aggravating and frustrating business owners and marketers around the globe and unfortunately this blog fell victim to this slimy act.

It’s called content scraping.

Your content is basically copied and used on someone else’s site for their search results and credibility benefit.

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial mediaTools, Apps, TechnologyTrends

5 important things I gained from the movie “The Chef”

If you’ve not seen the indie movie The Chef written, directed and staring Jon Faveau, add it to your must-do list today. It’s fun, entertaining, makes you feel good and shares some momentous lessons for …

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