Posts in category Tools, Apps, Technology


BrandingMarketing plansPR and promotionReader questionsSocial mediaTools, Apps, Technology

How mapping your network can help you succeed

I recently caught up with a friend of mine who’s built a string of successful restaurants. He and his partner really understand how to create a solid concept, experience and brand and it shows in their track record.

Last year, they decided to try a new market to open a restaurant. This location was attractive because it has a lively restaurant scene, a strong tourist contingent and a large local population of foodies. It was also 700 miles from home.

He scouted some locations and found a lovely, historic building that would fit into his gastropub concept and spent time and money creating a beautiful interior. He found the best sources for food and hired an experienced and friendly staff.

The restaurant opened and received rave reviews from local food critics and got pages of 5 star reviews on Yelp.

I was shocked when he told me that he decided to close this location. This was a first for him.

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BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionTools, Apps, TechnologyTrends

4 important lessons from CNBC’s “Restaurant Startup”

  I caught up on some of the shows on my DVR one rainy weekend and binge-watched episodes of Restaurant Startup on CNBC. The best way to describe it is a combination of Shark Tank …

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BrandingPR and promotionReader questionsSocial mediaTools, Apps, Technology

Safeguard your brand and content online

Are you a restaurant owner or manager who has a blog? If you do blog, then you know how time consuming it is to write, post and manage your work. There’s a growing crime that is aggravating and frustrating business owners and marketers around the globe and unfortunately this blog fell victim to this slimy act.

It’s called content scraping.

Your content is basically copied and used on someone else’s site for their search results and credibility benefit.

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial mediaTools, Apps, TechnologyTrends

5 important things I gained from the movie “The Chef”

If you’ve not seen the indie movie The Chef written, directed and staring Jon Faveau, add it to your must-do list today. It’s fun, entertaining, makes you feel good and shares some momentous lessons for …

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BrandingCustomer experienceMarketing plansTools, Apps, Technology

Restaurant business planning – Part 2 of 2

In the previous post, I wrote about how to do start your business planning process with some big picture visioning. In case you missed it, you can read part 1 here.

In this post, you’ll learn what you need to include in your business plan and you’ll get some helpful resources, too.

First, let’s start with why you need a business plan. Your business plan is the roadmap for your restaurant. During the process of writing your business plan, you’ll develop your restaurant concept, how you’ll run your restaurant, who your customers will be, how much money you will need to get started and to stay in business and what the competitive landscape looks like and how you’ll stand out from the crowd.

Writing a business plan for your restaurant will also help you anticipate any roadblocks and have a way to deal with obstacles before you reach them. Being prepared before you open the doors of your restaurant will help position you for success.

Business plans can range from a simple outline to a 50-page document. Consider who will be reading your business plan and for what purpose to determine how much detail you should include. If it is for you and a partner who will be self-funding, a shorter plan may do. If you will be looking for capital, you should plan to include more detail so that investors can see that you have a solid understanding of what you need to achieve your restaurant’s financial goals and to provide them with a return.

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BrandingMarketing plansTools, Apps, Technology

Restaurant business planning – Part 1 of 2

You asked, we answered.

We received a question from a reader who asked:

I am in the beginning phases of starting a restaurant. I’ve got the concept and the food nailed down, but I am not sure about the business plan. I have looked at different business plan outlines, but I haven’t found one that’s easy to follow. Do you have any advice as to where I might start? –Tom B.

Great question, Tom. As regular readers of this blog know, we talk about how your brand is the sum of all that you do. Your brand is bigger than your logo, tagline or your marketing efforts. Having a strong restaurant brand means you’ve got a winning concept, you serve really good food and you deliver an awesome experience. On top of that, these things all need to be aligned with your business goals.

With your concept and the food part nailed down, you can focus on your business plan. Here’s a time efficient approach we recommend.

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BrandingCustomer experienceEmployee engagementMarketing plansSocial mediaTools, Apps, TechnologyTrends

An awesome avenue for flying solo – Crowdsourcing

OOOPS for some reason you may have gotten this blog twice. Technology has its ways of mysteriously making us wonder, “What just happened?”. Sorry! If you didn’t get this blog post last week, it’s a good one on ways to leverage small budgets and get big ideas. Read on.

CrowdsourcingOperating a start up or even small restaurant can be lonely. There’s so much to do. Identify the right location, find funding, decide on a concept, create a menu, hire the best people and design and plan for your brand.

And then you need to accomplish a lot of this, fast on one half of a shoestring. YIKES!

Not too worry. There are millions of talented people who are drinking coffee while wearing flurry slippers and PJs that are willing, ready and able to help you get your branding going. And the cool news, they are just a click away.

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BrandingMarketing plansPR and promotionSocial mediaTools, Apps, TechnologyTrends

Need a shot of spotlight on your brand? Earn publicity.

Publicity can be a low-cost, high-exposure home run for any brand.

Here are three simple ideas that scored a lot of ink and broadcast eyes. Remember staying top of mind is important for your brand and often can be the deciding element that gets a consumer to select your place for their next meal out.

Check out these examples, and then ask yourself and your team, how you can take advantage of this brand-building tactic with your restaurant in the very near future.

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BrandingCustomer experienceMarketing plansPR and promotionTools, Apps, TechnologyTrends

How to use your receipts to build your brand

Whether you are on the giving or receiving end of a receipt, how much attention do you pay to it? If you’re printing it out and delivering it to a customer, it might take two …

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