INTRODUCING A NEW WAY TO IMPROVE YOUR BRAND
Don’t risk becoming restaurant failure
Join other smart operators and learn to build a strong restaurant
brand that will thrive!
Don’t lose time reading and searching the Internet to
master restaurant marketing
Get right to the meat and discover the secrets from the
Restaurant branding pros
The RBR Academy was conceived and created by two veteran branding experts… Karen Post, a published author of two best-selling branding books and Jocelyn Ring. Karen and Jocelyn have been working together for years, both operate successful branding firms and collaborate on many projects together. With combined experience of over 40 years, they know branding, are passionate about the hospitality industry and love helping other entrepreneurs turn their dreams into realities.
Have you’ve noticed, a few restaurants last, and THRIVE… but most don’t.
Some are packed with people every day, while most are bleeding cash, and struggle to stay open while serving only a few customers a day.
The fact is: The restaurant business can be brutal… 60% of new restaurants don’t make it past the first year, and 80% go under in five years. Yet every year, thousands of NEW restaurants open their doors.
It’s not a forgiving business where your passion for food and fabulous cooking skills will save you if you make a misstep.
A few bad decisions can force you to close your doors forever.
But on the other hand, running your own restaurant can be exceptionally exciting and rewarding when done right!
Whether you are already open for business and need some help attracting customers…
Or want to open a restaurant, but also want make sure you do it right, for long-term success…
We know the formula for restaurant success… And we’ll share it with you!
Of course excellent food and impeccable service are a must… But what most restaurant owners don’t take into consideration is that smart marketing and branding play a KEY role. With often tight profit margins, you need a steady stream of satisfied diners to make it big.
No matter how good your food is, if people don’t know you’re there, or what you’re about, and don’t know how awesome your dining experience is, it’s hard to be profitable.
So, we’ll leave the cooking to you… and do what we do best, show you how to run your business like a smart marketer and branding genius.
Why we created the Restaurant Branding Roadmap program…
After years of research and development, visiting top restaurants around the world and interviewing hundreds of successful hospitality operators, we noticed that there were very few options for restaurant owners to build their brands.
There are consultants that charge thousands of dollars, general DIY learning options through books, but there was NOT a restaurant-specific branding course that offered guidance, content and coaching in an online forum.
Because we are passionate about the restaurant and hospitality industry, we decided to fill this gap ourselves, and we’re thrilled to open registration for the first class in RBR Academy.
Designed with you, the busy restaurant operator, owner or marketing person in mind, this program provides everything you need to be the restaurant of choice in your market with a “kick-butt” brand.
This course is ideal for:
>Restaurant owners, chefs or managers
>Entrepreneur thinking about owning a restaurant
>Hospitality and food service student
This course is not for:
>Anyone looking to get rich quick
>Anyone not willing to do the work
The RBR Academy is an 8-week, video-based learning program
to help you build a strong, profitable restaurant brand.
Whether you’re an experienced operator looking for ways to improve your brand, a first-time restaurant operator or a food service and hospitality professional looking to deepen your brand building skills, you’ve come to the right spot.
Our ground-breaking course is released in weekly modules and consists of easy-to-follow videos with transcripts, exercises you can apply directly to your business, resource lists, and bonuses. All course curriculum is online, contained in the RBR Academy member-only site. You’ll be able to view the learning videos, connect with others, and compare notes with classmates. You’ll also get coaching from two live human branding experts. RBR Academy is not just a DIY course, you get personalized advice, too.
Plus, you’re a RBR Academy member for life. You can access the material at any time, and you can retake the program for free each year.
We are the ONLY online Restaurant Branding Academy
with experts to help guide you along the way…
If you want to always have a full dining room… Have employees that are excited to come to work… If you would you like to have a marketing plan that is easy to execute and brings in more customers… And would you like your restaurant to stand out from the competition …
Then you need to build a “kick butt” restaurant brand. And with our help, you CAN achieve ALL these goals. Our range of self-study online learning programs… plus live webinars… plus ongoing monthly support… plus customized programs for restaurant and hospitality businesses of all sizes = astounding success for you!
What Exactly Will You Learn in the RBR ACADEMY…
Is it the food, the service or the location? It’s a careful combination of ALL these elements, PLUS, the real game changer… a kick-butt restaurant brand and keen marketing sense. That’s the essence of what you’ll learn to create. A strong and distinct restaurant brand that will prove to be the difference between reaching your dreams, or closing the doors.
Our comprehensive curriculum will help you build a powerful restaurant brand and a thriving business.
There are eight learning Modules, plus exercises and resources. When you’re making an investment in your business, it’s important to know what you’re getting. That’s why we share our exact curriculum — so you can make sure this program is right for you.
Here’s what you’ll learn:
Module 1 – Branding 101: The basics
- Why a brand is more than just a logo and a tagline. It’s the sum of all you do. Communications, behavior, promotions and product offering.
- How to build the solid foundation of a great brand. We’ll show you how to use the exact framework “our secret sauce” that we use with our top consulting clients.
- How tiny actions and moments of engagement can build a strong brand. It’s not about spending tons of money and working around the clock. Small actions pays off huge.
- The four keys to making your brand stick – simplicity, consistency, remarkability and relevance to your target market.
Module 2 – Biz Planning: your success path
- How a well thought out plan can reduce your risk and increase your chances of success.
- Why formal business planning is not for every entrepreneur, and how to do what produces results.
- The key questions that need to be answered, whether you write out a lengthy document, draft a few sheets with bullets or keep it in your head
- The secret to being prepared for any business surprises.
Module 3 – Research: understanding the market
- How the best decisions are made with a mix and a balance of formal research and intuitive insight and you should do as much as your budget and schedule will allow.
- That research can be cheap or free and very helpful or very expensive and worthless.
- What Street lab research is and why it may be the most valuable to a restaurateur.
- How to stay ahead of the competition by using research. You and your team need to have your antennas up 365 days a year as consumers continue to change and competition never ends.
Module 4 – Concepts: what’s your story?
- How to develop a restaurant concept from the ground up.
- That despite all of the restaurants that are out there, there are still plenty of opportunities to create unique and memorable concepts and avoid the copycat trap.
- Why understanding your customers may be the most valuable piece of information you need in creating your concept.
- How to bring your concept to life in your food and beverage, décor, and the overall experience.
- The secret to creating a concept that lasts. Hint: you’ll understand the difference between fads and trends that are likely to stick.
Module 5 – Naming: finding the best brand name
- How to develop a unique name for your business, step-by-step.
- How your name can convey a great deal about your concept.
- Why understanding how to make sure your name is unique before you make it public can save you lots of time and money.
- The secret to creating a name that lasts. Hint: a generic name won’t do the trick.
Module 6 – Identity: graphic and visual footprint
- How to develop a unique visual identity for your business step by step.
- How to create a logo that conveys a great deal about your concept.
- Why working with a professional designer on your logo can save you lots of time and money in the long run.
- The secret to creating a killer logo. Hint: simpler is better.
Module 7 – Experience 1: deliver awesome
- How to develop a unique and memorable experience for your customers step-by-step.
- How your experience can be a better differentiator than your food and beverage offering.
- How every single employee in your business plays a part in delivering the experience.
- The secret to creating a powerful, memorable experience. Hint: small actions equal big results.
Module 8 – Experience 2: Deliver awesome
- How to develop a unique and memorable environment for your customers step by step.
- That your environment can be a better differentiator than your food and beverage offering.
- How to align your environment to your brand, concept and experience.
- The secret to creating a powerful, memorable sensory experience. Hint: it’s not just about how things taste – there’s a more important sense that needs to be leveraged.
- Plus, you’ll have the chance to engage in live webinars AND get our personal, one-on-one help.
You’ll quickly learn the secrets of top global, big brands, but packaged especially for you, so you can apply them to your restaurant today.
You can spend thousands of dollars on brand consultants or an agency to develop your brand. We are not joking.
We charge a minimum of $30,000 just to create a restaurant concept and branding strategy,
even before the brand launch.
This online course gives you the same proven branding formula we use for big clients
for a fraction of that cost.
Don’t take our word for it. Check out what others have said.
Still have questions about whether RBR Academy is right for you? Check out FAQ section here for even more answers.
Sign up now for a FREE 15 minute call. We’d be happy to give you a quick consultation and answer your questions.SCHEDULE YOUR FREE CALL
In a nutshell, you will master how to:
- PDFs of all materials including: scripts, presentations and checklists
- 8 Videos and audio tracks of program
- Over 25 exercises for you to put your learning into practice
- Bonuses and templates
- Over 300 support resources
PLUS, when you join the class* you’ll also get
- A private, 30-minute session with Karen or Jocelyn and audio recording
- Private forum on Facebook where you can post questions, recordings will be posted on the site
- Four, one-hour group coaching sessions and audio recording
- Lifetime access to course content, downloads and online forum as long as it is live. Notice will be given when it comes down.
- Discounts on other products and coaching
*Self-serve courses do not include a private session or group classes
Not sure which learning option is best for you? Compare benefits and costs here.
Register with confidence and no risk, with our 100% satisfaction guarantee.
Sign up now, fully assured that you will be delighted with this business-changing branding course. You have our personal guarantee: give the program a 30-day test drive, if you are anything less than thrilled, we’ll issue a complete refund.
We look forward to working with you,
P.S. One year from today, your restaurant will either be thriving, with a solid revenue base or struggling and sweating to pay the bills. Strong brands, marketplace awareness and customer loyalty will be the difference. Make a decision on behalf of your future right now. You won’t regret it!