Karen Post

About the Author Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).

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Losing Your Fear. Finding Your Brand.

Every single living entity in the business world has a brand. Brands happen when a company takes its first breath. When it opens its doors, sets the sales troops loose on the battlefield, prints the …

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