Karen Post

About the Author Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).

BrandingCustomer experienceRestaurant brandingrestaurant ideas

Eat + shop = A deeper brand experience

Late last year Urban Outfitters, the retail brand that serves millennials with mass-market hipster and pop culture goods, announced they bought six of seven restaurants from celebrity chef Marc Vetri and his partners for twenty …

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BrandingRestaurant branding

Year in Review – Top Posts from 2015

Thanks to bacon, barbecue and breakfast, this year the restaurant industry recovered the traffic it lost during the recession, said The NPD Group. According to NPD, total food service traffic grew 1% over last year …

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BrandingExpert interviewsRestaurant brandingrestaurant ideas

Ask the Expert – Interior Designer: Lisa Gilmore

About once a month, we post an interview with a successful restaurateur, chef, supplier, brewery professional, or a hospitality industry authority. To keep things short and concise, some interviews may be split into two parts. …

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BrandingEmployee engagement

3 fast ways to get your employees on the brand wagon

Everyday ambitious restaurateurs spend time and money on building great brands. When done right, a strong brand is distinct, it’s part of the dining experience and it reflects the brand story. The brand becomes the …

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Restaurant business planning

Appetite for Acquisition – Book recommendation

Thinking about buying a restaurant or adding a location? This book is worthy read. I stumbled upon Appetite for Acquisition a great little book focused on the art and science of buying restaurants.  The authors, …

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PR and promotionPublicity

Are you ready for a TV appearance?

Today, 15 minutes of fame on a national TV show is not a pipe dream, but a reality for many lucky restaurants. A TV segment can make millions of viewers made of aware of your …

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BrandingSocial media

One branding tool most restaurants don’t have

A blog. An informational area found on a website. These days there’s no excuse to not have a blog on your restaurant’s website. Most website packages include a blog configuration or a web programmer can easily …

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Customer experiencerestaurant ideasTrends

4 Places to cut to gain more brand love

Dining out should be a feel good experience. Patrons select your restaurant to feed their hunger, socialize with friends, meet with business colleagues, enjoy family time or escape from the grind of their day. Consumers …

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Publicity

What happened to Subway could happen to you

After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, lost 245 pounds by eating Subway sandwiches. He became a …

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