Karen Post

About the Author Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).

Barfly feature, customer service tips
BrandingExpert interviews

A secret ingredient to a strong brand

Once a month we post an interview with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. To keep things short and concise, some interviews, like this one, may be split into …

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BrandingExpert interviews

Barfly – Helps spot opportunities for restaurant brand improvement and growth

Once a month we post an interview with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. To keep things short and concise, some interviews may be split into two parts. If …

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Branding

Brand building before you open your new restaurant

This past week my new neighborhood association hosted a meeting to discuss some important issues impacting the residents. The first item on the agenda was: 4 Rivers Smokehouse a popular new restaurant opening this fall. …

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BrandingCustomer experiencerestaurant ideasTrends

Creative menu pairing an opportunity to increase biz & buzz

The idea of pairing food with wine is nothing new. Restaurants have been doing this for years. I just read this interesting article in QSR Magazine where a restaurant now pairs pot with pitas. Why …

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Father's day restaurant branding
BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionPublicityRestaurant brandingRestaurant business planning

Father’s Day. 1st FREE Webinar. New website.

This weekend in the Wall Street Journal I saw a great ad for Josh Cellars. I’ve been a fan of the ‘Josh’ wine brand for sometime, and their Father’s Day promotion, I thought, was worth …

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Restaurant brandingrestaurant ideas

7 ways a private dining room has brand power

This week I read a good article in Restaurant Hospitality on attracting Millennial business diners. Read the article here. Did you know business diners spend 1.6 to 1.8 times more money in restaurants than typical …

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PublicityRestaurant brandingSocial media

Tattooed talent, new restaurants and breaking news beating you out of publicity you deserve? – How to fix that!

Last week I connected with a veteran restaurateur from my days in Houston, TX. It had been 15 years since we last talked and Restaurant Branding roadmap blog reunited us.  Love when that happens! Anyhow, …

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BrandingCustomer experienceExpert interviews

Ask the expert: Ike Orcutt, head brewer and founder at BuckleDown Brewing

Here’s our second edition of  “Ask the expert” series with Ike Orcutt of Buckledown Brewing. Once a month we post an interview with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. …

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BrandingCustomer experienceRestaurant brand reviewsTrends

Repaint the story – Your brand is your canvas

My new husband earned an all-expense paid trip for two to the Mexican Riviera from his employer. When I first heard the news I was not excited. My perception of traveling to Mexico was negative. …

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