Jocelyn Ring

About the Author Jocelyn Ring

Jocelyn is a business strategist, entrepreneur, visual facilitator at The Ring Effect and partner and partner of Brain Tattoo Publishing. She brings both left- and right-brain to the equation of business strategy and branding. She is passionate about not only the emotional purpose of the brand, but also the strategic business alignment as a valuable organizational asset. She enjoys finding answers to complex problems, understanding “how things work” and translating research data into fresh, new brands and business strategies.


Round up of 2016 restaurant trends

We’re not sure where January went, but we hope that your restaurant is off to a strong start and 2016 will be your best year ever. In case you missed this excellent video on restaurant …

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restaurant ideasTrends

Pour new profits with your own branded signature sodas

If you’ve noticed that your restaurant’s soda sales have softened, that’s because it’s part of a larger trend. Consumers are drinking less traditional soda drinks with high-fructose corn syrup and more water (flavored and regular), …

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Customer experiencerestaurant ideas

5 ways to use pop-ups to test a new concept

Have you ever looked at your menu and thought, I love you, but I’m just not in love with you anymore? Or maybe it’s your restaurant’s concept that’s got you daydreaming about a new direction. …

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Restaurant brandingRestaurant business planningrestaurant ideas

Is your restaurant holiday ready? 4 ways to add jingle to your bottom line.

In the spirit of Thanksgiving here in the U.S. this week, Karen and I and the entire Restaurant Branding Roadmap team would like to begin by thanking you for being part of our community. Whether …

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BrandingEmployee engagementRestaurant business planning

How to assemble the right team for success

Last week, the New York Post featured a story about “The stunning collapse of one of New York’s top restaurateurs.” According to the article, John DeLucie was an uber-successful and well-liked chef and partner in five …

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BrandingRestaurant brandingRestaurant business planningrestaurant ideas

Built to last – 3 tips for restaurant longevity

This week I’m answering a question from a reader who asks: We’re in the planning stages of a new restaurant and we want to know if there are any ways to plan for longevity? The statistics …

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(Video) Special offer for our subscribers and blog readers

We’re giving FREE access to our Restaurant Branding online course and we wanted to give you the first opportunity to grab this offer Invitation from Karen, watch video here For a limited time, we’re beta …

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Customer experienceReader questionsRestaurant brandingTrends

What to do when consumer tastes change

This week I’m answering a question from a reader who asks: Our restaurant is a traditional Italian restaurant. We’ve been in business for 60 years and we use old family recipes prepared and served just as …

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Restaurant brandingRestaurant business planning

Why you need a mentor and how to find one

I recently read an article about the finals of the 2nd annual Samuel Adams Brewing the American Dream Pitch Room contest. It’s a national contest for small business owners in the food and beverage industry …

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