Posts in category Branding


BrandingCustomer experienceMarketing plansTrends

Five Great – and Necessary – Marketing Makeovers

entrepreneur.com We scoured the country for brands that underwent extreme makeovers and found five that looked great to us. Then we put them to the experts for the test. Here’s what they said about the …

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BrandingMarketing plansTrends

Kool Wordz

Cutting through the clutter of sameness gets tougher every day. Message overload and disruptive and many times useless data are all trying to find a little space in the overstimulated, simpleminded brains of our market. …

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BrandingMarketing plansSocial mediaTrends

Fast Forward: Sales and Marketing

10 great sales and marketing ideas Work out your body and mind with scheduled exercises. Buff body, bright mind. Go the extra rep of sit ups and creative challenges. Attend theater events to improve your …

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BrandingCustomer experienceMarketing plansPR and promotionTrends

Brand Voice

“Can’t get that brand out of my head…” Have you heard that song? We all have. Well, maybe not that exact melody, but some memorable sound effect, cool tune, or catchy jingle. And I’ll bet …

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BrandingCustomer experienceSocial mediaTools, Apps, TechnologyTrends

Caught in a Big Storm

I’m a Florida girl. I love the sun, beaches, and tennis year round. When I moved here three years ago, I never even thought about hurricanes — I live on the west coast — most …

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial mediaTrends

An Inside Job

A great brand is a wonderful thing — a representation of your products and services; the story of you and your team; a powerful beacon that attracts new business, keeps buyers from jumping ship, and …

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial mediaTrends

Losing Your Fear. Finding Your Brand.

Every single living entity in the business world has a brand. Brands happen when a company takes its first breath. When it opens its doors, sets the sales troops loose on the battlefield, prints the …

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