Posts in category Employee engagement


BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionReader questionsRestaurant brand reviewsSocial mediaTools, Apps, TechnologyTrends

Be distinct, be memorable, be relevant: Be the odd fish (restaurant)

  With so many excellent dining options today, distinct restaurant marketing is often the tipping point to being the hot spot (brand) of choice. Imagine a big glass tank loaded up with hundreds of squirmy …

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BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionReader questionsRestaurant brand reviewsSocial mediaTools, Apps, TechnologyTrends

Restaurant Branding Roadmap is back

Dear readers, I’m sorry we’ve been “missing in action” here at the Restaurant Branding Roadmap blog. The author of this blog and the Oddpodz blog (that would be me, Karen Post), got sidetracked with a …

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BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionReader questionsRestaurant brand reviewsSocial mediaTools, Apps, TechnologyTrends

What is the Restaurant Branding Roadmap?

Welcome to the Restaurant Branding Roadmap blog.
Your learning and inspiration resource for: How to attract & keep customers.

Our goal is to help you be “the restaurant of choice” with loyal customers who love your place, come often and are proud to be your ambassadors.

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BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansRestaurant brand reviewsSocial media

Why your restaurant brand matters.

Even more than your fresh food, friendly staff or any free chocolate cupcake. Your restaurant brand is what a customer thinks when they drive by your dinning establishment. Your restaurant brand is what they feel when they see your website and your restaurant brand is what they expect when they select your place over one your competitors.

A restaurant brand is the sum of all actions, emotions, events and communications surrounding a place of business that purveys food, beverages, entertainment and memories.

Marketing is the process to get and keep customers but the brand is the end result for all your efforts and is the glue that keeps customers loyal and proud word of mouth ambassadors.

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial mediaTrends

An Inside Job

A great brand is a wonderful thing — a representation of your products and services; the story of you and your team; a powerful beacon that attracts new business, keeps buyers from jumping ship, and …

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial mediaTrends

Losing Your Fear. Finding Your Brand.

Every single living entity in the business world has a brand. Brands happen when a company takes its first breath. When it opens its doors, sets the sales troops loose on the battlefield, prints the …

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