Posts in category PR and promotion


BrandingCustomer experienceMarketing plansPR and promotionSocial mediaTrends

Airports – How some attract brand fans and why others should fly away

Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports …

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BrandingCustomer experienceEmployee engagementExpert interviewsMarketing plansPR and promotionTools, Apps, TechnologyTrends

4 important lessons from CNBC’s “Restaurant Startup”

  I caught up on some of the shows on my DVR one rainy weekend and binge-watched episodes of Restaurant Startup on CNBC. The best way to describe it is a combination of Shark Tank …

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BrandingPR and promotionReader questionsSocial mediaTools, Apps, Technology

Safeguard your brand and content online

Are you a restaurant owner or manager who has a blog? If you do blog, then you know how time consuming it is to write, post and manage your work. There’s a growing crime that is aggravating and frustrating business owners and marketers around the globe and unfortunately this blog fell victim to this slimy act.

It’s called content scraping.

Your content is basically copied and used on someone else’s site for their search results and credibility benefit.

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BrandingCustomer experienceMarketing plansPR and promotionRestaurant brand reviewsTrends

11 branding ideas and lessons I learned in New York City – Part 2

This post is the second part of my 2 part series on things I learned while visiting New York City. If you are just joining in, you will want to check out the prior blog post, too. You can read it here.

4) Have great restaurant name.
My first night out I went to one of my favorite spots in the city, Junoon. Junoon means passion or obsession in hindi. What a great name. The restaurant is the creation of chef Rajesh Bhardwaj who was born in New Delhi and who’s considered a pioneer in Indian cuisine. This place is not your average Indian restaurant; it’s elegant and the food is unbelievable.

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BrandingCustomer experienceMarketing plansPR and promotionRestaurant brand reviewsTrends

11 branding ideas and lessons I learned in New York City – Part 1

Going to the Big Apple is always a branding blast for me. There’s so much inspiration and creativity and I’m exposed to thousands of amazing brands and their smart marketing work. I learn things that I can often apply to my own business and work.

I was in the city for Fashion Week. If you’re interested in fashion, you might want to read my other general marketing and branding blog (brandingdiva.com/blog). Over there, I shared specific insight on how fashion branding is evolving and influencing other branding categories.

Back to restaurant, hospitality and food branding insight.

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BrandingCustomer experienceMarketing plansPR and promotionTrends

Floor to ceiling restaurant brands.

Your restaurant brand is the sum of all you do. It’s the culmination of your actions, the product you deliver, the service you provide and the experience you create. An important part of this experience is derived from the restaurant’s environment and the décor elements that are chosen to best reflect the brand’s story.

As I travel around the world and visit restaurants I’m always impressed when restaurateurs use their creativity from floor to ceiling to express their brand.

Interesting materials and attention-grabbing design treatments on the ceiling and floors not only can help you stand out; they can become memorable brand assets that stick in the minds of your customers to further differentiate you from other restaurants.

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial mediaTools, Apps, TechnologyTrends

5 important things I gained from the movie “The Chef”

If you’ve not seen the indie movie The Chef written, directed and staring Jon Faveau, add it to your must-do list today. It’s fun, entertaining, makes you feel good and shares some momentous lessons for …

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BrandingMarketing plansPR and promotionSocial mediaTools, Apps, TechnologyTrends

Need a shot of spotlight on your brand? Earn publicity.

Publicity can be a low-cost, high-exposure home run for any brand.

Here are three simple ideas that scored a lot of ink and broadcast eyes. Remember staying top of mind is important for your brand and often can be the deciding element that gets a consumer to select your place for their next meal out.

Check out these examples, and then ask yourself and your team, how you can take advantage of this brand-building tactic with your restaurant in the very near future.

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BrandingCustomer experienceMarketing plansPR and promotionTools, Apps, TechnologyTrends

How to use your receipts to build your brand

Whether you are on the giving or receiving end of a receipt, how much attention do you pay to it? If you’re printing it out and delivering it to a customer, it might take two …

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