Just after McDonald’s reported a 5% drop in first-quarter net income, they announced an image update of their iconic brand mascot, Ronald McDonald.
I’m guessing this means the clothes are no longer Dry Clean Only.
Ronny’s been around since the early 1960’s when Willard Scott first sported the clown get up. Since then, his image has transformed throughout the years, along with his responsibilities that have expanded to include Chief Happiness Officer of the all-American restaurant.
The update took two years to complete and was the fine fashion work of famed costume designer Ann Hould-Ward, who won a Tony award for her costume design of the Disney play Beauty and the Beast.
I’m not knocking McDonald’s work. Keeping a brand relevant is critical. Although I might have suggested pushing the yellow and red envelope a bit more by having him sport a small burger tattoo and maybe wearing Spanx® instead of cargo pants.