A new boutique hotel property, the Epicurean Hotel just opened in Tampa. Expectations were high since the veteran restaurant team behind the iconic Bern’s Steak House created this new culinary and hospitality experience, too.
The press materials and marketing content tout the new property as personifying a passion for food and wine and include the tagline “accommodations for the senses.” (Sidebar from restaurant branding roadmap: of all 5 senses, vision is the strongest sense, so what consumers see dominates first impressions – anything visual is 90% of the impact.)
Comprised of 137 guest rooms, the hotel features the following: a restaurant and wine bar, retail wine shop, bakery, full service spa, health club, swimming pool with cabanas, an open-air special-events area, rooftop lounge and a demonstration kitchen which will be home to the Bern Laxer School of Food and Wine. The hotel will join Marriott’s Autograph Collection®, a portfolio of independent luxury hotels.
For months, buzz has been building in the local and national news about this new foodie-centric, dining and hotel spot.