This weekend in the Wall Street Journal I saw a great ad for Josh Cellars. I’ve been a fan of the ‘Josh’ wine brand for sometime, and their Father’s Day promotion, I thought, was worth sharing with you.

June 21st is Father’s Day. It’s an important day to appreciate dads who are still with us, or if you’ve lost yours, like me, it’s a day to reflect on how they were a part of your life, and think about how much you miss them.

Josh Cellars

The Wall Street Journal ad tells the story. Joseph Carr, founder of Josh Cellars, created this wine and his company in honor of his dad. It’s a simple tale and beautiful tribute to Joseph’s hero — his dad — who had the same name, but whose close friends called Josh.

As a way for customers to recognize their dads everywhere, Josh Cellars is offering a custom label with your dad’s name on it. All you to do is visit their special webpage, fill in your dad’s name, and they will send you a custom label to affix to a bottle of wine that you buy in your local market. What a nice idea and gift for father’s day, and a way to connect with your brand’s fans.

I had never been to their website and, other than enjoying their wine, had little knowledge of their story or brand. I was not aware of Josh Senior, a veteran, firefighter, and a man of such high character who inspired a young wine entrepreneur; his son. Congrats on a great Father’s Day promotional idea, and an excellent example of how an authentic and simple story can be the root of a distinct brand.

Mark your calendars. June 22nd, Restaurant Branding Roadmap will be hosting its first of many FREE webinars.

Don’t miss this information-packed session at 4:00 PM ET on:

[WORKSHOP] Is it time to rebrand your restaurant?
5 ways to know + 3 steps to get you going.

We’ll be covering:

  • What a strong brand is and is not.
  • Why branding really matters.
  • How to quickly audit your brand’s health.
  • The smart reasons to rebrand.
  • Three steps to a successful brand transformation.

This workshop is entirely focused on helping you figure out if you need to rebrand your restaurant and, if so, the best steps forward.

In closing, we are happy to announce that Restaurant Branding Roadmap has got a brand new website. YEAH!!! It’s responsive to all mobile devices, the search feature works, and all of our past blog posts are now categorized in a more simple and easy-to-find format. Thank you Chris Derry for another great website job!

We hope you like it! There will be lots more Restaurant Brand building content coming soon too!