Karen’s published books:
Brand Turnaround: How Brands Gone Bad Returned to Glory… and the 7 Game Changers that Made the Difference
Position your company to handle any brand crisis—instantly and effectively.
Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!
Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days.
Brain Tattoos, Creating unique brands that stick to your customers’ minds.
Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach—no complicated theories, marketing jargon, or boring babble— that lets any business takes its brand to the next level.
- Master brand building on any scale in any industry
- Learn how to leverage limited resources creatively
- Develop the courage to break the mold and become truly distinct
- Discover ways to enlist customers and others as “brand ambassadors”
- Learn how to identify and deploy the most effective methods of brand communication
Brain Tattoos provides tools and templates that help readers identify their brand’s purpose, personality, promise, and point of difference – revealing the essence of their brand. Filled with step-by-step plans and creative ways to maximize market impact, Brain Tattoos is a true “how-to” book written with in-the-trenches business and marketing people in mind.