Posts tagged Marketing


BrandingRestaurant brandingRestaurant business planningrestaurant ideas

Built to last – 3 tips for restaurant longevity

This week I’m answering a question from a reader who asks: We’re in the planning stages of a new restaurant and we want to know if there are any ways to plan for longevity? The statistics …

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PR and promotionPublicity

Are you ready for a TV appearance?

Today, 15 minutes of fame on a national TV show is not a pipe dream, but a reality for many lucky restaurants. A TV segment can make millions of viewers made of aware of your …

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BrandingSocial media

One branding tool most restaurants don’t have

A blog. An informational area found on a website. These days there’s no excuse to not have a blog on your restaurant’s website. Most website packages include a blog configuration or a web programmer can easily …

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Publicity

What happened to Subway could happen to you

After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, lost 245 pounds by eating Subway sandwiches. He became a …

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Customer experienceReader questionsRestaurant brandingTrends

What to do when consumer tastes change

This week I’m answering a question from a reader who asks: Our restaurant is a traditional Italian restaurant. We’ve been in business for 60 years and we use old family recipes prepared and served just as …

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BrandingCustomer experienceMarketing plansPR and promotionRestaurant brand reviewsTrends

3 low-cost, high-impact branding ideas

The team at Restaurant Branding Roadmap is excited to update you on a few changes. We’ve simplified our blog look. We’ll post new ideas every week. And deliver it to your inbox on Wednesdays. This …

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BrandingMarketing plansPR and promotionReader questionsSocial mediaTools, Apps, Technology

How mapping your network can help you succeed

I recently caught up with a friend of mine who’s built a string of successful restaurants. He and his partner really understand how to create a solid concept, experience and brand and it shows in their track record.

Last year, they decided to try a new market to open a restaurant. This location was attractive because it has a lively restaurant scene, a strong tourist contingent and a large local population of foodies. It was also 700 miles from home.

He scouted some locations and found a lovely, historic building that would fit into his gastropub concept and spent time and money creating a beautiful interior. He found the best sources for food and hired an experienced and friendly staff.

The restaurant opened and received rave reviews from local food critics and got pages of 5 star reviews on Yelp.

I was shocked when he told me that he decided to close this location. This was a first for him.

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BrandingPR and promotionReader questionsSocial mediaTools, Apps, Technology

Safeguard your brand and content online

Are you a restaurant owner or manager who has a blog? If you do blog, then you know how time consuming it is to write, post and manage your work. There’s a growing crime that is aggravating and frustrating business owners and marketers around the globe and unfortunately this blog fell victim to this slimy act.

It’s called content scraping.

Your content is basically copied and used on someone else’s site for their search results and credibility benefit.

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BrandingCustomer experienceMarketing plansPR and promotionRestaurant brand reviewsTrends

11 branding ideas and lessons I learned in New York City – Part 2

This post is the second part of my 2 part series on things I learned while visiting New York City. If you are just joining in, you will want to check out the prior blog post, too. You can read it here.

4) Have great restaurant name.
My first night out I went to one of my favorite spots in the city, Junoon. Junoon means passion or obsession in hindi. What a great name. The restaurant is the creation of chef Rajesh Bhardwaj who was born in New Delhi and who’s considered a pioneer in Indian cuisine. This place is not your average Indian restaurant; it’s elegant and the food is unbelievable.

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