Posts tagged PR


Publicity

What happened to Subway could happen to you

After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, lost 245 pounds by eating Subway sandwiches. He became a …

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BrandingCustomer experiencerestaurant ideasTrends

Creative menu pairing an opportunity to increase biz & buzz

The idea of pairing food with wine is nothing new. Restaurants have been doing this for years. I just read this interesting article in QSR Magazine where a restaurant now pairs pot with pitas. Why …

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PublicityRestaurant brandingSocial media

Tattooed talent, new restaurants and breaking news beating you out of publicity you deserve? – How to fix that!

Last week I connected with a veteran restaurateur from my days in Houston, TX. It had been 15 years since we last talked and Restaurant Branding roadmap blog reunited us.  Love when that happens! Anyhow, …

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BrandingPR and promotionTrends

You want more publicity? More easy tips (2 of 2 part series)

Publicity and third party media coverage influences people’s opinions. These beliefs can sway a consumer to choose or not to choose a business to patronize. So why not take advantage of this low-cost method.

Last week we covered three important steps to help build your restaurant brand through heightened awareness from publicity. We provided examples based on a fictional restaurant called The Munchie cafe. Click here to read last week’s article. This week we give you four more steps.

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BrandingMarketing plansPR and promotionTrends

Want publicity? Here’s how to make it happen (part 1 of 2 part series)

Building a strong restaurant brand means scoring top-of-mind awareness with your buying market. One of the lowest cost ways to achieve this brand awareness is through earned publicity.

I know a thing or two about getting publicity. I share some tips in this “ta-do” list, here. I’ve been featured in over 300 media outlets from the Wall Street Journal to FOX TV to Entrepreneur Magazine. And all without the help of PR firm.

Here are 6 steps to get lots of publicity for your restaurant, too.

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