Posts tagged publicity


PublicityRestaurant brandingSocial media

Tattooed talent, new restaurants and breaking news beating you out of publicity you deserve? – How to fix that!

Last week I connected with a veteran restaurateur from my days in Houston, TX. It had been 15 years since we last talked and Restaurant Branding roadmap blog reunited us.  Love when that happens! Anyhow, …

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BrandingMarketing plansReader questionsTrends

WHERE to grow your restaurant brand

Whoever coined the phrase “location, location, location” certainly had a good idea. Especially when it comes to restaurants. Location can make or break a restaurant brand. If you are curious on the quote’s reputed author, …

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BrandingMarketing plansPR and promotionSocial mediaTools, Apps, TechnologyTrends

Need a shot of spotlight on your brand? Earn publicity.

Publicity can be a low-cost, high-exposure home run for any brand.

Here are three simple ideas that scored a lot of ink and broadcast eyes. Remember staying top of mind is important for your brand and often can be the deciding element that gets a consumer to select your place for their next meal out.

Check out these examples, and then ask yourself and your team, how you can take advantage of this brand-building tactic with your restaurant in the very near future.

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BrandingPR and promotionTrends

You want more publicity? More easy tips (2 of 2 part series)

Publicity and third party media coverage influences people’s opinions. These beliefs can sway a consumer to choose or not to choose a business to patronize. So why not take advantage of this low-cost method.

Last week we covered three important steps to help build your restaurant brand through heightened awareness from publicity. We provided examples based on a fictional restaurant called The Munchie cafe. Click here to read last week’s article. This week we give you four more steps.

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BrandingMarketing plansPR and promotionTrends

Want publicity? Here’s how to make it happen (part 1 of 2 part series)

Building a strong restaurant brand means scoring top-of-mind awareness with your buying market. One of the lowest cost ways to achieve this brand awareness is through earned publicity.

I know a thing or two about getting publicity. I share some tips in this “ta-do” list, here. I’ve been featured in over 300 media outlets from the Wall Street Journal to FOX TV to Entrepreneur Magazine. And all without the help of PR firm.

Here are 6 steps to get lots of publicity for your restaurant, too.

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BrandingMarketing plansTrends

Is America’s favorite food, pizza, part of your restaurant profit pie?

Pizza is showing up in restaurants of all kinds, from five-star elegant places to even trendy and casual sushi spots. Here are some pizza facts and pizza marketing that can add to your profits and …

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