Posts tagged restaurant marketing


Customer experienceReader questionsRestaurant brandingTrends

What to do when consumer tastes change

This week I’m answering a question from a reader who asks: Our restaurant is a traditional Italian restaurant. We’ve been in business for 60 years and we use old family recipes prepared and served just as …

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BrandingCustomer experiencerestaurant ideasTrends

Creative menu pairing an opportunity to increase biz & buzz

The idea of pairing food with wine is nothing new. Restaurants have been doing this for years. I just read this interesting article in QSR Magazine where a restaurant now pairs pot with pitas. Why …

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BrandingCustomer experienceMarketing plansPR and promotionReader questionsSocial media

How to attract more restaurant customers using social media

We’ve received a few questions lately about restaurant social media. The common themes are: “How can I get better at social media?” “Should I do it myself or hire someone?” “How can I get more …

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BrandingCustomer experienceExpert interviews

Ask the expert part deux: Chef / Owner: Brenda Buenviaje

Welcome back to “Ask the expert” series. Monthly we post interviews with a successful restaurateur, chef, supplier, brewery professional or a hospitality industry authority. This is part two of our interview with San Francisco’s Brenda Buenviaje, …

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BrandingCustomer experienceExpert interviewsMarketing plansPR and promotionSocial media

Ask the expert: Brenda Buenviaje

Ask the expert: Chef / Owner: Brenda Buenviaje Brenda’s French Soulfood / Brenda’s Meat and Three / Libby Jane / Brenda’s Po’Boys (upcoming) We are delighted to announce that the Restaurant Branding Roadmap team is launching our, …

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BrandingCustomer experienceMarketing plansPR and promotionSocial mediaTrends

Airports – How some attract brand fans and why others should fly away

Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports …

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BrandingPR and promotionReader questionsSocial mediaTools, Apps, Technology

Safeguard your brand and content online

Are you a restaurant owner or manager who has a blog? If you do blog, then you know how time consuming it is to write, post and manage your work. There’s a growing crime that is aggravating and frustrating business owners and marketers around the globe and unfortunately this blog fell victim to this slimy act.

It’s called content scraping.

Your content is basically copied and used on someone else’s site for their search results and credibility benefit.

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BrandingCustomer experienceMarketing plansPR and promotionRestaurant brand reviewsTrends

11 branding ideas and lessons I learned in New York City – Part 1

Going to the Big Apple is always a branding blast for me. There’s so much inspiration and creativity and I’m exposed to thousands of amazing brands and their smart marketing work. I learn things that I can often apply to my own business and work.

I was in the city for Fashion Week. If you’re interested in fashion, you might want to read my other general marketing and branding blog (brandingdiva.com/blog). Over there, I shared specific insight on how fashion branding is evolving and influencing other branding categories.

Back to restaurant, hospitality and food branding insight.

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BrandingCustomer experienceEmployee engagementMarketing plansPR and promotionSocial mediaTools, Apps, TechnologyTrends

5 important things I gained from the movie “The Chef”

If you’ve not seen the indie movie The Chef written, directed and staring Jon Faveau, add it to your must-do list today. It’s fun, entertaining, makes you feel good and shares some momentous lessons for …

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