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This week I’m traveling and sharing branding ideas from the beautiful New England area.
I’m staying at the Renaissance Hotel in downtown Providence. This is a great hotel and would definitely stay here again. Plus, I love finding hotels with remarkable restaurants like Public, kitchen and bar. The food is progressive and delicious. The décor was a modern mix of industrial chic with edge of warm comfort. And the staff/service was stellar.
Here’s a few branding elements I loved. All can be inspiration for your brand.
1) Add decals to any mirror or window.
As soon as you get off the elevator at the Renaissance you are met by a giant, branded, leaning mirror with a direction hand showing you to the restaurant entrance. While I’m not sure how they produced their graphics, below are a couple of resources that print large format wall and other surface decals.
2) Wallpaper a wall with your name and tagline.
Next, guests see a wall covered with their brand name, Public and their tagline, Food for the people.
I’ve worked with company and they are excellent!
Then, why not add this design to visible computer monitors too? Here’s a free app to create branded computer wallpapers. http://www.wallpapersmaker.com/index.php
3) Showcase your food on a cool, changeable and branded menu.
Public’s menu is simple. They print it and attach it to a wooded board with branded rubber bands sporting their name. Smaller rubber bands can also be used on your bill or food check when you hand your customer their receipt, as a wristband giveaway and on bottles and other merchandise too.
How can you apply these low cost, high impact ideas to your brand?